Perspective

Press Lives Matter: Victor Ulloa, Founder of Rosecrans Ave

One of the primary sources of content in Los Angeles is the budding + boundary-breaking outlet, Rosecrans Ave. The blog and radio show has played an essential role into the modern media scene in the West Coast, and it's been a launching pad for the likes of 03 Greedo, Shoreline Mafia, The Stinc Team, Rucci, and more budding artists in Los Angeles. We recently had the opportunity to speak to the brains behind the operation, Victor Ulloa.

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Jurassic Living Legend: Can SlimeSito Solidify Himself Completely in Atlanta's Scene

As we may know, Atlanta has become the haven for where hip-hop is today. In the process of bringing us different stars with the likes of Migos, Lil Yatchy, Young Thug, Future, Yung Bans, Gunna, and more, it's easy to say that the scene there has been quite versatile for quite some time. In the midst of these stars growing and building their mold, artists such as Slime Sito have been continuing to keep it 10 toes down and laying down a solid for the underground scene in Atlanta. 

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Press Lives Matter: Nandi Howard, Writer of 713 Magazine + Houstonia Magazine

Hailing from the Bayou City, Nandi Howard has been one of the key people in the area who's been helping the Houston creative scene elevate. First noticed her work with 713 Magazine on their blog and helping organize their live events, one being the Houston Food Bank show they did with FOE G4NG and Maxo Kream. Since then, she continues to be one of the trail-blazers in H-Town highlighting the city's culture from the lenses of Houstonia Magazine and 713 Magazine. 

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The Rundown: Frank Dinero

Coming off the heels of his heavily dedicated project, "Dear Trap", it gives a glimpse into the life of Dinero and how effortlessly he telling his stories of getting to the point of success with much struggle and hard nights to reach that level. In the process of doing so, he's gained his stripes of becoming one of the OGs in the South Carolina scene and since then he's garnered the love of others in the Southeast region and beyond with some of his records reach Billboard's Indie Hits charts. If he continues to go on the route he's going on now, he's destined for even more great things coming his way due to his unique sound.

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Press Lives Matter: Ashley Natareno, Publicist + South Florida Tastemaker

Ash Nat has played an instrumental role into the emerging music scene in Miami with representing the likes of Twelve'len, Native Youth, J.K The Reaper, Trianglxs, and more. Being such a profound publicist in the area has not only given her the voice to put on new artists but also point them in a direction of popularity in a different direction. Her scope on the scene there has given her an oppourtuntity to also have a show, "GRL PWR" on Stationhead, an emerging online radio platform that has recently been merged with Apple Music. Given her track record in South Beach, Florida certainly has a tastemaker on their hands and it's only right that Modern Life gave her time to tell her story. 


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Press Lives Matter: Eddie Young, Houston based Tastemaker + Daily Chiefers Writer

Always bringing fresh and innovating ways of integrating artists in different realms, Young has been apart of the Houston culture scene for quite some time. Having an affiliation with the famous "Icey Life" collective, that housed talents such as Dice Soho, Trill Sammy, Nate Da'Vinci, and more, Young always was around to see and be apart of the progression of what the Houston rap scene has ultimately grown to be in recent years. Due to his involvement with being a liaison of fashion and a writer, he's plugged in and influenced many people to take an alternative route in the music scene in H-Town.

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Press Lives Matter: Jake Markow, Dirty Glove Bastard + Elevator Mag

Growing up in California and now residing in Houston, TX, Markow has made a name for himself in many sections of music. First creating a foundation for himself with his production skills, then while working among different individuals in different camps it allowed him to connect with Pooh, one of the visionaries behind Dirty Glove Bastard, one of the leading southern based digital platforms for hip-hop. That led to his opportunity to working with Elevator Mag, and since then he's been wheeling and dealing with artists in a way that propels their notoriety from a press point of view and allows to flourish with creating relationships with different platforms along the way as well. 

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Producers Only: RonRonTheProducer

As Modern Life Mag has bobbing and weaving with planning content across all cylinders, we had to come back to the things that have made us great in the past and one of these series include the emerging interview series, "Producers Only". In this short process of covering producers, we have heard from the likes of ChasetheMoney and Yung Icey, and we continue the tradition of breaking the stories of these hitmakers with our latest interview with buzzing LA producer, RonRonTheProducer. 

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The Rundown: .BLAIR

You can hear that in the voice of rising Houston artist, .BLAIR, an emerging act who's putting his foot forward towards creative energy and crafting a new sound with his material to bend the rules of what it means to be from Houston in 2018. He's done so with his project, "Year Of The Dog" and his latest visual, "Through My City". He's starting out to be something that Houstonians to keep an eye out for and poised to be making some waves this year. 

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Behind The Lens: Jon Psycho

The California residing camera man depicts more than your freshest visuals, he delivers a sinister tone that's suspenseful yet intriguing when viewers pay attention to his work. You can find in the visuals that he's shot with the likes of Da$h, Drakeo the Ruler, Chief Keef, and more. The vast amount of talent that's featured in his videos gives to how big his range is when it comes to his work. 

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The Rundown: Yung Coby

The Killeen, TX native recently came back home from jail and since his release, he's made a non-stop effort to infiltrate Texas' sound with his pure honesty, craftiness for spectacular hooks, and reality ridden wordplay he displays in his lyrics. Probably one of the "dark horses" in the Texas scene right now, but I wouldn't be surprised if Coby catches a spark with the consistency he's providing right now. 

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The Rundown: Rocky Banks

Rocky Banks has been a familiar name in the Houston hip-hop scene for quite some time with the releases of his two impressive projects, "In Other News, I Don't Do Drugs Anymore" and "Trust In Banko". He aims to further his popularity and expand his fan base even more with his profilic release that has hit the internet, "Big Little Brother".

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Let The Underground Speak! : How 6FT Is Developing A New Platform for South Florida

6FT Interviews has become not only a hot spot for artists to stop by and lay down their opinions of the industry but it also gives these on the rise performers a strong platform to talk shit on. Nick Torious has followed a similar format that famous LA-based podcast, No Jumper has taken by giving artists a platform to speak while also providing tips for viewers that range from how to get more subscribers to do's and don't of being in Miami.

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Press Lives Matter: Quinn Goydish // A&R, Streamcut

Gearing up the new year with more content on the pages of Modern Life Mag, the growth and love we've from the industry on our interview series, "Press Lives Matters', and how it's given a new insight on the professionals and hustlers behind the scenes making plays. Intertwining between the creases and crevices of what the music industry shifting forward to, we land on the front door of the innovative methods of delivering material with Quinn, a vital player as A&R  in the role of monetization projects with rising company, Streamcut

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Producers Only: Yung Icey

We continue our series with another budding producer, Yung Icey, who's producing a very secular sound for artists such as Yung Bans, NGeeYL, Slime Dollaz, and much more throughout the years. The South Carolina bred creative has placed himself as being one of the key figures for this new generation when it comes to production and how he's helping artists evolve. 

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Texas artist BBY KODIE blends humor and bass, a recipe for him to prosper in 2018

One of the most popular artists who has recently paved his own path as well is Ugly God, a rapper who raps about booty and toenails, but scored a nice record deal with Asylum/Warner Brother Records and garnered a grand following within the last year due to hilarious antics. Somone who may follow in the same footsteps is a bubbling artist that goes by the name of BBY KODIE. 

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The Rundown: Chris Pierre, Rapper + Skater for Marino Infantry

Since he was young, Chris Pierre has spent most of his life shredding and grinding the pavements of his neighborhood streets and skateparks. His strong interest in the sport catapulted him from being known around his neighborhood to become one of the brightest and freshest skaters in today's time. Being backed by the likes of ASAP Ant's Marino Infantry, Fortune Skateboards, and Bones Bearings, Pierre has a brought future in this industry along with delivering fresh flava with his songs as well. 

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The Rundown: Lil Prada

One of the generals of this movement includes Lil Prada, a young rambunctious rapper from one of the hottest cities in the country. Collaborating with the likes of Lil Stacy and Yung Sav, PHX is brewing a younger and rebellious mix of rising artists who are breaking the rules. Prada's clever lines and upfront rapping style is at the center of it and it's only right he gets the spotlight feature in our "Rundown" interview series. 

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Press Lives Matters: Gavin Johnson, A&R/Marketing Expert of Volume Hub

We recently tapped in with Volume Hub's lead A&R, Gavin Johnson. This bright minded young guy from the depths of Wisconsin has found his way in the art of music by paving a way with his strategic marketing tactics and the huge advantage of being forward thinking with technology. He and innovative media expert, Nate Lapalucci have laid the foundation for creatives to get familiar with their platform, and it has paid off with giving these people in a new creative space. 

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Producers Only: ChasetheMoney

In our first edition of this interview series, we wanted to start off strong and we wanted to give insight into the future into the art of producers who are on the rise right now. One of the captivating individuals who's breaking the glass with his sound is ChasetheMoney. The groundbreaking producer has played an instrumental role into the sounds of G.O.O.D. Music signee Valee and Chicago buzzing artist G Herbo along with catering the to the grooves of the younger generation with Comethazine, Lil Wop, Steve Cannon, and more. Seeing as he's weaved in and out of different synths with various artists, ChasetheMoney is on the path of being one of most influential producers for this new generation. 

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