Perspective

Press Lives Matter: Quinn Goydish // A&R, Streamcut

Gearing up the new year with more content on the pages of Modern Life Mag, the growth and love we've from the industry on our interview series, "Press Lives Matters', and how it's given a new insight on the professionals and hustlers behind the scenes making plays. Intertwining between the creases and crevices of what the music industry shifting forward to, we land on the front door of the innovative methods of delivering material with Quinn, a vital player as A&R  in the role of monetization projects with rising company, Streamcut

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Producers Only: Yung Icey

We continue our series with another budding producer, Yung Icey, who's producing a very secular sound for artists such as Yung Bans, NGeeYL, Slime Dollaz, and much more throughout the years. The South Carolina bred creative has placed himself as being one of the key figures for this new generation when it comes to production and how he's helping artists evolve. 

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Texas artist BBY KODIE blends humor and bass, a recipe for him to prosper in 2018

One of the most popular artists who has recently paved his own path as well is Ugly God, a rapper who raps about booty and toenails, but scored a nice record deal with Asylum/Warner Brother Records and garnered a grand following within the last year due to hilarious antics. Somone who may follow in the same footsteps is a bubbling artist that goes by the name of BBY KODIE. 

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The Rundown: Chris Pierre, Rapper + Skater for Marino Infantry

Since he was young, Chris Pierre has spent most of his life shredding and grinding the pavements of his neighborhood streets and skateparks. His strong interest in the sport catapulted him from being known around his neighborhood to become one of the brightest and freshest skaters in today's time. Being backed by the likes of ASAP Ant's Marino Infantry, Fortune Skateboards, and Bones Bearings, Pierre has a brought future in this industry along with delivering fresh flava with his songs as well. 

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The Rundown: Lil Prada

One of the generals of this movement includes Lil Prada, a young rambunctious rapper from one of the hottest cities in the country. Collaborating with the likes of Lil Stacy and Yung Sav, PHX is brewing a younger and rebellious mix of rising artists who are breaking the rules. Prada's clever lines and upfront rapping style is at the center of it and it's only right he gets the spotlight feature in our "Rundown" interview series. 

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Press Lives Matters: Gavin Johnson, A&R/Marketing Expert of Volume Hub

We recently tapped in with Volume Hub's lead A&R, Gavin Johnson. This bright minded young guy from the depths of Wisconsin has found his way in the art of music by paving a way with his strategic marketing tactics and the huge advantage of being forward thinking with technology. He and innovative media expert, Nate Lapalucci have laid the foundation for creatives to get familiar with their platform, and it has paid off with giving these people in a new creative space. 

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Producers Only: ChasetheMoney

In our first edition of this interview series, we wanted to start off strong and we wanted to give insight into the future into the art of producers who are on the rise right now. One of the captivating individuals who's breaking the glass with his sound is ChasetheMoney. The groundbreaking producer has played an instrumental role into the sounds of G.O.O.D. Music signee Valee and Chicago buzzing artist G Herbo along with catering the to the grooves of the younger generation with Comethazine, Lil Wop, Steve Cannon, and more. Seeing as he's weaved in and out of different synths with various artists, ChasetheMoney is on the path of being one of most influential producers for this new generation. 

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Press Lives Matter: TK Kimbro, LA Music Scene Tastemaker

We stay on the Left Coast that some may call the Best Coast and soak up some game from one of Los Angeles' most pivotal figures in their hip-hop scene now, TK Kimbro. He is the creative liaison that has helped and curated the careers of artists such as Shoreline Mafia, 03 Greedo, Drakeo the Ruler, and the rest of the Stinc Team. Being as wise as he is, he's correctly tapped into the voice of the young and booming creative culture in LA, and it's paying off in a major way with expectations for the artists mentioned to have great years coming in the future. 

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Press Lives Matter: Kate Loesch, A&R at Warner Music Group

On this path of finding cool chicks who are getting to the bag but also defining the game with their own rules, we run into the music lover and rule breaker, Kate Loesch, one of the newest additions on the A&R team for Warner Music Group. Being on the end where Warner Music Group is the major distributor for Atlantic Records, Warner Bros Records, Asylum, and others, Ms. Loesch will be implemented in a vital role to help grow their artistry and sound in 2018. Loesch has pivoted in the industry with experiences with UMG, Sony, and most recently at Epic Records where she worked with Jez Dior and Blac Youngsta. Her expertise and tastemaker touch has made one of the sought minds in today's rapid music industry. 

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Came Out of Nowhere: Why Lil Mosey might be one of the key voices to listen to in 2018

As it may be no surprise how much Elevator has paved the way for artists to break out their region with the likes of Chief Keef to Comethazine to Maxo Kream and more. The list can go on and on when it comes to artists establishing their debut on the site but recently it was an artist who really came out nowhere and has established himself with a footing in the game with his new single that's at a million views in the matter of a month. This being the 15-year-old unknown rising artist, Lil Mosey. 

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Press Lives Matter: Mateo Dorado, A&R at Alamo Records

We're speaking of Mateo Dorado, a jack of all trades who's from the sunny coast of Palm Beach, Florida who now resides in the bustling streets of New York City. He first gained traction with curating some of the ground-breaking shows that help put a spotlight on the likes of Lil Pump, Ski Mask the Slump God, Smokepurpp, and more during the rise of the South Florida explosion that came full circle in 2017. Along with doing that, he has played a very vital role in the careers of many young bubbling acts such as Yung Bans, BoofBoiIcy, Young Jasper, Comethazine, and more. Accomplishing these things at the tender age of 19, he's poised to be one of the pivotal architects for hip-hop's emerging lane for rebellious rap. 

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The Organic Ascension of Yung Bans

The year of 2017 has been one where the music has seen so many grasroots ways of marketing artists, and due to these methods of exposing these artists on multiple platforms they've benefitted in the matter of being able to reach a large scale of different demographics. You've seen this with the ascension of Lil Uzi Vert, Playboi Carti, XXXtentacion, Ski Mask the Slump God, Post Malone, and others. Through the avenue of Soundcloud and other services, emerging artists such as Yung Bans is one of the key figures of the next class of rappers who are going to make a huge splash in the industry in 2018. 

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The Rundown : Young Jasper

One of these artists who is coming into their own is Chicago's rising star, Young Jasper. Coming off the helms of the likes of Lucki, Warhol SS, and Famous Dex, Jasper brings much of the youth-filled energy that Dex derives from but has the sinister type of vibe that's found in Lucki's instrumentation. The unique blend of the styles sets him apart from the Soundcloud machine that's producing new artists by the day. 

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Entrepreneurial guru, Gary Vee stops by No Jumper

When it comes to the No Jumper interviews, they've become the launching pad for some of the most intriguing artists who are emerging at this time such as Lil Yachty, Key!, Lil Xan, Trippie Redd, Lil Wop, and more. Instead of lacing watchers with some of their favorite music artists to be interviewed, he caught with the influential entrepreneur Gary Vee.

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Behind The Lens: Dill35mm

One of the leading forces in the creative community in Florida is Dill35mm. In a short period, he started professional photography and captured the likes of Trippie Redd, Post Malone, and XXXtenatcion’s most personal photos. Instead of just getting the highlights of the show, Dill brings a vintage backstage essence that makes each layout of portraits a personal experience that the viewer can leave with. 

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Press Lives Matter: Shea Serrano (Circa 2014) 

One of those moments is embedded in our archives with our interview with the now-renowned author, Shea Serrano. I initially approached Shea because of his iconic stories he did to break artists such as Slim Thug, Maxo Kream, and other prolific figures who were doing their thing in the Texas music scene. As his work in music has always set the tone, he drifted into covering sports as well but doing it with the same witty/hilarious twist he incorporated in his music editorial work.

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The Rundown: LouGotCash

Bouncing around the map and getting in tune with different sounds from everywhere, we revisit the birthplace of hip-hop to get indulged in the work of Queens-bred artist LouGotCash. After releasing his singles, “Make 10” and “Pipe Down”, Cash has become apart of a class of New York rappers that includes A Boogie, Don Q, Cardi B, Casanova and more who are looking to break the barriers beyond the Tri-State area. The Gwinin Entertainment/Republic Records artist has made some big splashes into the game but looks to leave a lasting impact with his debut project, “Louniversal”. 

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Behind The Lens: Lonewolf

Today as we expand our horizons, we focus on the material and the diligence of a hard working man behind the camera, Lonewolf. The Indiana raised director + editor has solidified himself as one of the critical assets to artists’ visuals in the area. He has worked with the likes of Yung Bans, LUCKI, Plu2oNash, Warhol SS, Rarri, and more. His pieces of work with these individuals show the creative differentiation he sets in his material along with the expansion of zones he takes the viewer into in a matter of 3-4 minutes. This type of method of shooting and editing makes him of the enigmas for this generation’s selection of shooters behind the camera. 

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The Rundown: Lonny X

Coming a different perspective than the two artists before, Lonny presents a more rowdy yet intriguing figure to his foundation of music. You can hear it in his project, "Money Year: Very Bad Influence" to some of his more recent material, Lonny is moving at his own pace and winning his own race. The visuals that he releases depict the modern day set up of CT and how one can emerge from that area. 

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