Perspective

The Rundown: LouGotCash

Bouncing around the map and getting in tune with different sounds from everywhere, we revisit the birthplace of hip-hop to get indulged in the work of Queens-bred artist LouGotCash. After releasing his singles, “Make 10” and “Pipe Down”, Cash has become apart of a class of New York rappers that includes A Boogie, Don Q, Cardi B, Casanova and more who are looking to break the barriers beyond the Tri-State area. The Gwinin Entertainment/Republic Records artist has made some big splashes into the game but looks to leave a lasting impact with his debut project, “Louniversal”. 

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Behind The Lens: Lonewolf

Today as we expand our horizons, we focus on the material and the diligence of a hard working man behind the camera, Lonewolf. The Indiana raised director + editor has solidified himself as one of the critical assets to artists’ visuals in the area. He has worked with the likes of Yung Bans, LUCKI, Plu2oNash, Warhol SS, Rarri, and more. His pieces of work with these individuals show the creative differentiation he sets in his material along with the expansion of zones he takes the viewer into in a matter of 3-4 minutes. This type of method of shooting and editing makes him of the enigmas for this generation’s selection of shooters behind the camera. 

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The Rundown: Lonny X

Coming a different perspective than the two artists before, Lonny presents a more rowdy yet intriguing figure to his foundation of music. You can hear it in his project, "Money Year: Very Bad Influence" to some of his more recent material, Lonny is moving at his own pace and winning his own race. The visuals that he releases depict the modern day set up of CT and how one can emerge from that area. 

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The Rundown: Native Youth

If you've visited the site before, you have seen the material of Native Youth. Coming on the scene with her lo-fi hip-hop artistry of music, Youth defines herself as an X-Factor who's playing by her own rules and breaking borders with her sound. You hear this clearly in her recent body of work, "Second Chances," which is the perfect emotional filled soundtrack for your late night moves and grooves. Her versatile presentation shows the world that South Florida has more to offer than the typical "thrash rap" that's being pushed in your face. It's a lighter palette, but it's held down with feelings that anyone can relate to. 

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Press Lives Matter: Kolby TurnHer of TheBlackTongue/Alamo Records

Kolby TurnHer is nothing short of a vet when you look at his resume that entails playing a vital role in the rising years of the Spaceghostpurpp, ASAP Mob, Speak!, and Asaad. Coming up in a family that has musical roots, it seemed like his future was destined to have some rhythmic influence in professional life. As he manifested his destiny in his earlier years with having an excellent ear to the streets and blogging about what he heard,  TurnHer crafted “TheBlackTongue”, which is a platform that has a focus on music + fashion.

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Drawing Outside The Lines: Shawn Brauch of Pen and Pixel

This individual that we speak of is Shawn Brauch, the creative innovator of Pen and Pixel. The wizard of bling help profound the legacies of Master P, Screwed Up Click, Cash Money Records, Chris Rock, and more. His work brought life into the art of design and how the riches of life can turn from dreams of tomorrow to the reality of today with the clients’ he’s worked with. As he paved a road for some of the industry’s brightest stars, he’s here to unravel his story of the creative empire he built with Pen and Pixel. 

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The Rundown: NUE

Continuing the series, The Rundown, it's more and more artists who are making their own waves into the industry with their groundbreaking sound. As we toured different states when it comes to covering various artists, it's apparent we've gotten a threshold on the US music scene but we're finally touching other territories with covering 300 Entertainment's recent signee, NUE. 

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Press Lives Matter: Quinelle Holder of Medium PR Interview

Long before Quinelle and his wife Sabrina made their way into starting their own business, Holder found himself learning, applying, and adjusting into the music industry with internships with The Fader/Cornerstone Agency and growing into being the Content Manager of Hip Hop since 1987. These experience along with others have molded “Coach Q” to be one of this era’s pivotal tastemakers in his respective industry. 

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Behind The Lens: Wxllxxm 

Today we resurge the series with Ohio bred, New York based man of many things, Wxllxxm. We began to get hip to his body of work he did with the cultivating lifestyle site, AnimalxHouse and since then he and his friends have emerged into being some of this time’s most exciting creatives who have played the role of curators behind some of your favorite artists such as Nebu Kiniza and Lucki. While growing into his role as being LUCKI’s A&R, Wxllxxm is still on the path of picking the perfect pocket to deliver the best shot he can shoot with his camera. You can see it in his vintage archives of Travis Scott to his captivating photos from this year’s Rolling Loud festival, Wxllxxm has made it apparent in his career he’s a force to be reckoned with. 

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The Rundown: Say Kuro

Following the lead of K$ubi Kayy and 203Noah, Say Kuro makes a huge splash onto the pages of MLM with his abstract delivery and smooth presentation with his music. From his releasing his project, "Exit 7" to some of his latest singles like "Pop One", it's safe to say that Kuro is carving out his own lane in the Northeast music scene. 

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The Rundown: Ca$h Fendi

Houston has made its own headway with marketing their beloved artists to multiple sources of press with the likes of Rocky Banks, Wes Blanco, Doeman, Tim Woods, and more. As the scene continues to flourish with more budding artists coming splashing on the scene, Ca$h Fendi of The TRBE has been making sure to the keep the Northside of Houston relevant with his music. Starting a following with his group member, Se7en, the duo has crafted a string of singles like “That Loud”, “Couple Bandz”, and “Fuck 4th Quarter” that has caught the eyes of many in H-Town. Taking a break from their group efforts, Fendi is focusing on the preparation and release of his upcoming solo project, “Creme De La Creme”.

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Pure Rad Living: A Conversation with Tyler Grosso (2015)

In this collection of material we've shared over time, one of the most entertaining and insightful pieces we had was with Tyler Grosso. One of the last survivors and believers in streetwear culture, Grosso has paved the road from his work as a designer and being a playmaker with artists in his career. He got his start with interning for the late and legendary tastemaker ASAP Yams, since then he's propelled his brand, Superrradical as one of the last organic brands who's producing quality goods in the streetwear community. 

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Breaking The Barrier: How HBO's Insecure has became an outlet for rising artists

Once upon a time, there was an ongoing dialogue on the internet claiming oh so many similarities between HBO’s ‘Insecure’ and HBO’s ‘Girls'. The only similarities these shows have are that they are written by women and that those women have a hand in the soundtrack to every episode.

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The Rundown: FourFive

As we may been exploring the depths of the Florida and Connecticut scene as of late, we make our way to the Big Apple to get familiar with one of the most impactful independent artists in the New York City area, FourFive. We started to get familiar with FourFive due to his streak of creating singles with his partner in crime, Jay Savior and since then this duo has created a modern sound for the city as a unit and separately. While Jay may be the energetic guy out of the two, FourFive delivers a specific essence of suave to his material.

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Press Lives Matters: Amarie Gipson of Mud Magazine

One of the persons behind making this mission statement a reality is Mud Director Amarie Gipson, a 21-year-old Houston Texas native. The Houston native is currently in her senior year at St. Edwards University where she is a Liberal Studies major and sociology minor. Modern Life Mag had the privilege of sitting down with Amarie.

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Press Lives Matter: Eric Isom of Pigeons and Planes

As the markers moves form the "Third Coast" to the modern concrete jungle of New York City, our direction for this interview will be focused on the penmanship of Eric Isom. The journalist who didn't realize his passion for writing about music until he discovered it later on tells his story on what it means to be great in this profession, getting introduced to the Pigeons and Planes lifestyle by attending a No Ceilings show, his aspiration for making a creative empire, and more. 

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Drawing Outside The Lines: Trxnt

Coming from the depths of Baton Rouge, Trxnt picks up a certain southern element that a lot of designers from the area have moved area from and that's embracing the calculated preciseness it takes to breathe life to the "Big Baller" approach that No Limit and Cash Money Records put into their projects. His rebirth of this era in his work has allowed him to spread his wings and work for the likes of Divine Council, Reese, Cruwulf, and more. 

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Behind The Lens: JunyaWrk

We recently spoke to Sahbabii's right hand man and Atlanta creative, JunyaWRK. The Georgia bred photographer have captured the likes of Yung Bans, Young Thug, Metro Boomin, Hoodrich Pablo Juan, and more. His film directed photography sets himself apart from the scene with his retro approach. Read our in-depth interview with Junya below where he talks about his relationship with Sah, what are some of his goals, what inspired his work, and more. 

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The Rundown: Adam Es

As we continue to our grand search of brightest creatives, we head to the West Coast to get inside the mind of rising Los Angeles artist, Adam Es.If you’ve been following the site for some time, you know how far Adam has come to deliver a project that provides some much thought. We recently had a chance to speak to him about it, his upbringing in the Golden State, who were his influences and more. 

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The Rundown: 203Noah (Cash4Gold)

This time we leave the beach vibes of Florida to make our way to concrete jungles of the Northeast where we get familiar with one of Connecticut's brightest visionaries, 203Noah. Noah has carved out his own lane with diving into vintage fashion with his curated closet, Select Selection to being a mentor to the likes of Lonny X and K$ubi Kayy to hosting your favorite events in CT. He's been a jack of all trades, and he aims to go even further with his work in years to come. 

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