Perspective

Producers Only: ChasetheMoney

In our first edition of this interview series, we wanted to start off strong and we wanted to give insight into the future into the art of producers who are on the rise right now. One of the captivating individuals who's breaking the glass with his sound is ChasetheMoney. The groundbreaking producer has played an instrumental role into the sounds of G.O.O.D. Music signee Valee and Chicago buzzing artist G Herbo along with catering the to the grooves of the younger generation with Comethazine, Lil Wop, Steve Cannon, and more. Seeing as he's weaved in and out of different synths with various artists, ChasetheMoney is on the path of being one of most influential producers for this new generation. 

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Press Lives Matter: TK Kimbro, LA Music Scene Tastemaker

We stay on the Left Coast that some may call the Best Coast and soak up some game from one of Los Angeles' most pivotal figures in their hip-hop scene now, TK Kimbro. He is the creative liaison that has helped and curated the careers of artists such as Shoreline Mafia, 03 Greedo, Drakeo the Ruler, and the rest of the Stinc Team. Being as wise as he is, he's correctly tapped into the voice of the young and booming creative culture in LA, and it's paying off in a major way with expectations for the artists mentioned to have great years coming in the future. 

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Press Lives Matter: Kate Loesch, A&R at Warner Music Group

On this path of finding cool chicks who are getting to the bag but also defining the game with their own rules, we run into the music lover and rule breaker, Kate Loesch, one of the newest additions on the A&R team for Warner Music Group. Being on the end where Warner Music Group is the major distributor for Atlantic Records, Warner Bros Records, Asylum, and others, Ms. Loesch will be implemented in a vital role to help grow their artistry and sound in 2018. Loesch has pivoted in the industry with experiences with UMG, Sony, and most recently at Epic Records where she worked with Jez Dior and Blac Youngsta. Her expertise and tastemaker touch has made one of the sought minds in today's rapid music industry. 

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Came Out of Nowhere: Why Lil Mosey might be one of the key voices to listen to in 2018

As it may be no surprise how much Elevator has paved the way for artists to break out their region with the likes of Chief Keef to Comethazine to Maxo Kream and more. The list can go on and on when it comes to artists establishing their debut on the site but recently it was an artist who really came out nowhere and has established himself with a footing in the game with his new single that's at a million views in the matter of a month. This being the 15-year-old unknown rising artist, Lil Mosey. 

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Press Lives Matter: Mateo Dorado, A&R at Alamo Records

We're speaking of Mateo Dorado, a jack of all trades who's from the sunny coast of Palm Beach, Florida who now resides in the bustling streets of New York City. He first gained traction with curating some of the ground-breaking shows that help put a spotlight on the likes of Lil Pump, Ski Mask the Slump God, Smokepurpp, and more during the rise of the South Florida explosion that came full circle in 2017. Along with doing that, he has played a very vital role in the careers of many young bubbling acts such as Yung Bans, BoofBoiIcy, Young Jasper, Comethazine, and more. Accomplishing these things at the tender age of 19, he's poised to be one of the pivotal architects for hip-hop's emerging lane for rebellious rap. 

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The Organic Ascension of Yung Bans

The year of 2017 has been one where the music has seen so many grasroots ways of marketing artists, and due to these methods of exposing these artists on multiple platforms they've benefitted in the matter of being able to reach a large scale of different demographics. You've seen this with the ascension of Lil Uzi Vert, Playboi Carti, XXXtentacion, Ski Mask the Slump God, Post Malone, and others. Through the avenue of Soundcloud and other services, emerging artists such as Yung Bans is one of the key figures of the next class of rappers who are going to make a huge splash in the industry in 2018. 

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The Rundown : Young Jasper

One of these artists who is coming into their own is Chicago's rising star, Young Jasper. Coming off the helms of the likes of Lucki, Warhol SS, and Famous Dex, Jasper brings much of the youth-filled energy that Dex derives from but has the sinister type of vibe that's found in Lucki's instrumentation. The unique blend of the styles sets him apart from the Soundcloud machine that's producing new artists by the day. 

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Entrepreneurial guru, Gary Vee stops by No Jumper

When it comes to the No Jumper interviews, they've become the launching pad for some of the most intriguing artists who are emerging at this time such as Lil Yachty, Key!, Lil Xan, Trippie Redd, Lil Wop, and more. Instead of lacing watchers with some of their favorite music artists to be interviewed, he caught with the influential entrepreneur Gary Vee.

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Behind The Lens: Dill35mm

One of the leading forces in the creative community in Florida is Dill35mm. In a short period, he started professional photography and captured the likes of Trippie Redd, Post Malone, and XXXtenatcion’s most personal photos. Instead of just getting the highlights of the show, Dill brings a vintage backstage essence that makes each layout of portraits a personal experience that the viewer can leave with. 

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Press Lives Matter: Shea Serrano (Circa 2014) 

One of those moments is embedded in our archives with our interview with the now-renowned author, Shea Serrano. I initially approached Shea because of his iconic stories he did to break artists such as Slim Thug, Maxo Kream, and other prolific figures who were doing their thing in the Texas music scene. As his work in music has always set the tone, he drifted into covering sports as well but doing it with the same witty/hilarious twist he incorporated in his music editorial work.

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The Rundown: LouGotCash

Bouncing around the map and getting in tune with different sounds from everywhere, we revisit the birthplace of hip-hop to get indulged in the work of Queens-bred artist LouGotCash. After releasing his singles, “Make 10” and “Pipe Down”, Cash has become apart of a class of New York rappers that includes A Boogie, Don Q, Cardi B, Casanova and more who are looking to break the barriers beyond the Tri-State area. The Gwinin Entertainment/Republic Records artist has made some big splashes into the game but looks to leave a lasting impact with his debut project, “Louniversal”. 

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Behind The Lens: Lonewolf

Today as we expand our horizons, we focus on the material and the diligence of a hard working man behind the camera, Lonewolf. The Indiana raised director + editor has solidified himself as one of the critical assets to artists’ visuals in the area. He has worked with the likes of Yung Bans, LUCKI, Plu2oNash, Warhol SS, Rarri, and more. His pieces of work with these individuals show the creative differentiation he sets in his material along with the expansion of zones he takes the viewer into in a matter of 3-4 minutes. This type of method of shooting and editing makes him of the enigmas for this generation’s selection of shooters behind the camera. 

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The Rundown: Lonny X

Coming a different perspective than the two artists before, Lonny presents a more rowdy yet intriguing figure to his foundation of music. You can hear it in his project, "Money Year: Very Bad Influence" to some of his more recent material, Lonny is moving at his own pace and winning his own race. The visuals that he releases depict the modern day set up of CT and how one can emerge from that area. 

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The Rundown: Native Youth

If you've visited the site before, you have seen the material of Native Youth. Coming on the scene with her lo-fi hip-hop artistry of music, Youth defines herself as an X-Factor who's playing by her own rules and breaking borders with her sound. You hear this clearly in her recent body of work, "Second Chances," which is the perfect emotional filled soundtrack for your late night moves and grooves. Her versatile presentation shows the world that South Florida has more to offer than the typical "thrash rap" that's being pushed in your face. It's a lighter palette, but it's held down with feelings that anyone can relate to. 

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Press Lives Matter: Kolby TurnHer of TheBlackTongue/Alamo Records

Kolby TurnHer is nothing short of a vet when you look at his resume that entails playing a vital role in the rising years of the Spaceghostpurpp, ASAP Mob, Speak!, and Asaad. Coming up in a family that has musical roots, it seemed like his future was destined to have some rhythmic influence in professional life. As he manifested his destiny in his earlier years with having an excellent ear to the streets and blogging about what he heard,  TurnHer crafted “TheBlackTongue”, which is a platform that has a focus on music + fashion.

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Drawing Outside The Lines: Shawn Brauch of Pen and Pixel

This individual that we speak of is Shawn Brauch, the creative innovator of Pen and Pixel. The wizard of bling help profound the legacies of Master P, Screwed Up Click, Cash Money Records, Chris Rock, and more. His work brought life into the art of design and how the riches of life can turn from dreams of tomorrow to the reality of today with the clients’ he’s worked with. As he paved a road for some of the industry’s brightest stars, he’s here to unravel his story of the creative empire he built with Pen and Pixel. 

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The Rundown: NUE

Continuing the series, The Rundown, it's more and more artists who are making their own waves into the industry with their groundbreaking sound. As we toured different states when it comes to covering various artists, it's apparent we've gotten a threshold on the US music scene but we're finally touching other territories with covering 300 Entertainment's recent signee, NUE. 

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Press Lives Matter: Quinelle Holder of Medium PR Interview

Long before Quinelle and his wife Sabrina made their way into starting their own business, Holder found himself learning, applying, and adjusting into the music industry with internships with The Fader/Cornerstone Agency and growing into being the Content Manager of Hip Hop since 1987. These experience along with others have molded “Coach Q” to be one of this era’s pivotal tastemakers in his respective industry. 

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Behind The Lens: Wxllxxm 

Today we resurge the series with Ohio bred, New York based man of many things, Wxllxxm. We began to get hip to his body of work he did with the cultivating lifestyle site, AnimalxHouse and since then he and his friends have emerged into being some of this time’s most exciting creatives who have played the role of curators behind some of your favorite artists such as Nebu Kiniza and Lucki. While growing into his role as being LUCKI’s A&R, Wxllxxm is still on the path of picking the perfect pocket to deliver the best shot he can shoot with his camera. You can see it in his vintage archives of Travis Scott to his captivating photos from this year’s Rolling Loud festival, Wxllxxm has made it apparent in his career he’s a force to be reckoned with. 

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