Coming from a place that carries a rich history in music, Gregory has found ways a playing a pivotal role into breaking new talent with his from Music City Underground, Elevator, and now Lyrical Lemonade.
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Official X has been a move maker for North Houston and beyond for quite some time, but his most recognizable pieces of work are his contributions to the rise and success of Houston’s dominant R&B act, DONTASKGEN.
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In this edition, we focus on Philadelphia’s own Adam Lerro, who’s one of the key pieces of the indie platform, The Plug Society and one of the rising players at Alamo Records. Given his in-depth social media experience, capability of running a brand and bringing it to the forefront, Adam has not only proved that he can put on artists but also put them in the spotlight for them to progress as time moves on.
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In Texas, it's a large cast of creative individuals who are pushing the medium beyond the spirits of the Lone Star state. One of the pivotal people in the space who's pushing the beyond the boundaries of Austin, TX is Wane Chism, who's a marketing guru in his own right and going above the standard to deliver some of the best creative ideas for artists and brands. With his involvement with growing blog site, Popped Cherry, creative firm Flavors, and managing the likes of The Teeta and DONTHYPEME, he has a full plate on his table but he's maneuvering in a fashion where it seems somewhat effortless. While he's on a mission to change the perception on what it means to be a creative manager/businessman in Texas, Wane is crafting some modern ideas to break the mold in the nation's Live Music Capital.
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This would be none other than Stationhead tastemaker and program director, Max Kulchinsky. The 20-year old music maven has been generating vibes for the budding radio app that's been making game-changing efforts in the way listeners engage + listen to on-demand radio. Aside from his role of directing vibes for the app, Max has been one of the key voices as far as hosts go with his show, "Year of Max" that has been an open-platform for powerful dialogue along with putting listeners to new and old music. Not only has Max played a pivotal role into the company, but he also grew in the ranks of Sony and Island Records and implemented key plays in the music industry. Max's flair to the music industry develops a new perspective on where music and technology is going to and how this merge will birth the stars of tomorrow in this artistic space.
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Today we focus on the talented Tyler Benz, a videographer/photographer from the depths of Bainbridge Island who's been delivering some of your favorite flicks from Noisey/VICE in recent years. We chose Tyler because of the way he resonates with the younger artists in today's music scene and how establishes long-lasting relationships with them. Being early to the party with artists such as Lil Pump, Smokepurpp, Lil Gnar, Lil Xan, Lil Skies, Lil Peep, Yoppa Bam, Richy Samo, and many artists who solidified a space in today's music soundscape. Having the ability to work for such a credited source while also being able to deliver raw and edgy content has given Benz the platform to go above and beyond to tell his story with heavy doses of reality and the truth.
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One of the primary sources of content in Los Angeles is the budding + boundary-breaking outlet, Rosecrans Ave. The blog and radio show has played an essential role into the modern media scene in the West Coast, and it's been a launching pad for the likes of 03 Greedo, Shoreline Mafia, The Stinc Team, Rucci, and more budding artists in Los Angeles. We recently had the opportunity to speak to the brains behind the operation, Victor Ulloa.
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Hailing from the Bayou City, Nandi Howard has been one of the key people in the area who's been helping the Houston creative scene elevate. First noticed her work with 713 Magazine on their blog and helping organize their live events, one being the Houston Food Bank show they did with FOE G4NG and Maxo Kream. Since then, she continues to be one of the trail-blazers in H-Town highlighting the city's culture from the lenses of Houstonia Magazine and 713 Magazine.
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Ash Nat has played an instrumental role into the emerging music scene in Miami with representing the likes of Twelve'len, Native Youth, J.K The Reaper, Trianglxs, and more. Being such a profound publicist in the area has not only given her the voice to put on new artists but also point them in a direction of popularity in a different direction. Her scope on the scene there has given her an oppourtuntity to also have a show, "GRL PWR" on Stationhead, an emerging online radio platform that has recently been merged with Apple Music. Given her track record in South Beach, Florida certainly has a tastemaker on their hands and it's only right that Modern Life gave her time to tell her story.
Always bringing fresh and innovating ways of integrating artists in different realms, Young has been apart of the Houston culture scene for quite some time. Having an affiliation with the famous "Icey Life" collective, that housed talents such as Dice Soho, Trill Sammy, Nate Da'Vinci, and more, Young always was around to see and be apart of the progression of what the Houston rap scene has ultimately grown to be in recent years. Due to his involvement with being a liaison of fashion and a writer, he's plugged in and influenced many people to take an alternative route in the music scene in H-Town.
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Growing up in California and now residing in Houston, TX, Markow has made a name for himself in many sections of music. First creating a foundation for himself with his production skills, then while working among different individuals in different camps it allowed him to connect with Pooh, one of the visionaries behind Dirty Glove Bastard, one of the leading southern based digital platforms for hip-hop. That led to his opportunity to working with Elevator Mag, and since then he's been wheeling and dealing with artists in a way that propels their notoriety from a press point of view and allows to flourish with creating relationships with different platforms along the way as well.
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Gearing up the new year with more content on the pages of Modern Life Mag, the growth and love we've from the industry on our interview series, "Press Lives Matters', and how it's given a new insight on the professionals and hustlers behind the scenes making plays. Intertwining between the creases and crevices of what the music industry shifting forward to, we land on the front door of the innovative methods of delivering material with Quinn, a vital player as A&R in the role of monetization projects with rising company, Streamcut.
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We recently tapped in with Volume Hub's lead A&R, Gavin Johnson. This bright minded young guy from the depths of Wisconsin has found his way in the art of music by paving a way with his strategic marketing tactics and the huge advantage of being forward thinking with technology. He and innovative media expert, Nate Lapalucci have laid the foundation for creatives to get familiar with their platform, and it has paid off with giving these people in a new creative space.
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We stay on the Left Coast that some may call the Best Coast and soak up some game from one of Los Angeles' most pivotal figures in their hip-hop scene now, TK Kimbro. He is the creative liaison that has helped and curated the careers of artists such as Shoreline Mafia, 03 Greedo, Drakeo the Ruler, and the rest of the Stinc Team. Being as wise as he is, he's correctly tapped into the voice of the young and booming creative culture in LA, and it's paying off in a major way with expectations for the artists mentioned to have great years coming in the future.
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On this path of finding cool chicks who are getting to the bag but also defining the game with their own rules, we run into the music lover and rule breaker, Kate Loesch, one of the newest additions on the A&R team for Warner Music Group. Being on the end where Warner Music Group is the major distributor for Atlantic Records, Warner Bros Records, Asylum, and others, Ms. Loesch will be implemented in a vital role to help grow their artistry and sound in 2018. Loesch has pivoted in the industry with experiences with UMG, Sony, and most recently at Epic Records where she worked with Jez Dior and Blac Youngsta. Her expertise and tastemaker touch has made one of the sought minds in today's rapid music industry.
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We're speaking of Mateo Dorado, a jack of all trades who's from the sunny coast of Palm Beach, Florida who now resides in the bustling streets of New York City. He first gained traction with curating some of the ground-breaking shows that help put a spotlight on the likes of Lil Pump, Ski Mask the Slump God, Smokepurpp, and more during the rise of the South Florida explosion that came full circle in 2017. Along with doing that, he has played a very vital role in the careers of many young bubbling acts such as Yung Bans, BoofBoiIcy, Young Jasper, Comethazine, and more. Accomplishing these things at the tender age of 19, he's poised to be one of the pivotal architects for hip-hop's emerging lane for rebellious rap.
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One of those moments is embedded in our archives with our interview with the now-renowned author, Shea Serrano. I initially approached Shea because of his iconic stories he did to break artists such as Slim Thug, Maxo Kream, and other prolific figures who were doing their thing in the Texas music scene. As his work in music has always set the tone, he drifted into covering sports as well but doing it with the same witty/hilarious twist he incorporated in his music editorial work.
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Kolby TurnHer is nothing short of a vet when you look at his resume that entails playing a vital role in the rising years of the Spaceghostpurpp, ASAP Mob, Speak!, and Asaad. Coming up in a family that has musical roots, it seemed like his future was destined to have some rhythmic influence in professional life. As he manifested his destiny in his earlier years with having an excellent ear to the streets and blogging about what he heard, TurnHer crafted “TheBlackTongue”, which is a platform that has a focus on music + fashion.
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Long before Quinelle and his wife Sabrina made their way into starting their own business, Holder found himself learning, applying, and adjusting into the music industry with internships with The Fader/Cornerstone Agency and growing into being the Content Manager of Hip Hop since 1987. These experience along with others have molded “Coach Q” to be one of this era’s pivotal tastemakers in his respective industry.
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One of the persons behind making this mission statement a reality is Mud Director Amarie Gipson, a 21-year-old Houston Texas native. The Houston native is currently in her senior year at St. Edwards University where she is a Liberal Studies major and sociology minor. Modern Life Mag had the privilege of sitting down with Amarie.
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