The year of 2017 has been one where the music has seen so many grasroots ways of marketing artists, and due to these methods of exposing these artists on multiple platforms they've benefitted in the matter of being able to reach a large scale of different demographics. You've seen this with the ascension of Lil Uzi Vert, Playboi Carti, XXXtentacion, Ski Mask the Slump God, Post Malone, and others. Through the avenue of Soundcloud and other services, emerging artists such as Yung Bans is one of the key figures of the next class of rappers who are going to make a huge splash in the industry in 2018.