Generation Ice Age: Why LilJaySoIcy Is The Perfect Artist to Revitalize Rap-A-Lot's Legacy
Written by Greg Harris
Looking at the origins of Southern Hip Hop, its a lot of places that people can give credit to when it comes to infrastructure and sound but one of the most common areas that people accredited the start to is Houston. While the South was in its beginning stages of making professional rap music and business, Houston was the homebase given the early success that Rap-A-Lot Records achieved with the Geto Boys. Letting this lineage of talent translate to the likes of Z-Ro, Scarface, UGK, and more, the iconic hip-hop has established a special place in hip-hop’s hierarchy.
Although the times have changed, the legacy still remains but it carries a load of new stars. While Rap-A-Lot is moving in a different direction, they still catch gems before they’re known to the public and one of them was LilJaySoIcy. Before rapping, JaySoIcy was a consistent figure in the Houston community with consistent drive in the fashion scene and his ability to deliver out of the box ideas to the forefront. This mindset got him in the door at Rap-A-Lot but only would he know what the future would have in store while working with the storied label.
As time went on, Jay’s efforts went from helping on the creative director’s end for artist on the label to him actually putting out material himself. While he may have played with it a little bit in the past, he really hunkered down, practiced and established his sound in 2018. While this willingness to try something new was at his doorstep, his work ethic pushed to the forefront of the newest acts in Houston at this moment.
“While this willingness to try something new was at his doorstep, his work ethic pushed to the forefront of the newest acts in Houston at this moment. “
Perfecting a melodic sound that may driven by hard beats one day or something video game like the next, JaySoIcy has differentiated himself from the pack with the moves he’s making. Attaching with himself with some of the ASAP Mob, being able to create niche drops with some of favorite outlets, crafting a new sound, and having guidance + management with Baby Jay Prince, LilJaySoIcy is poised to be one of the next viable threats from Clutch City. It’s only a matter of time until some of your favorite folks in the game get tapped in with his sound + image.
Check out some of his material below and follow him here.