One of the earliest trendsetters in the Carolina scene was BigBabyGucci. Gaining a huge fanbase on the pages of Soundcloud and other routes of social media, BabyGucci’s popularity continue to grow in the underground market. As his name continued to bubble, he caught the attention of Payday/Ultra Records, which is one of Sony Music’s divisions that’s bringing some of the freshest new artists onto the big stage. Being one of the new headlining artists on their new roster, he unleashes his major league debut executively produced by Bobby Johnson, “10 Minutes To Live”.