That being said, we wanted to bring folks into the life and hustle of one of Chicago’s brightest designers that’s making a change beyond the borders of The Windy City. This would be none other Chicago’s own Ron Louis, the owner of Phera Co. , which is a growing fashion brand that’s been draped on the likes of Valee, Dreezy, King Louie, and many other Chicago acts that’s emerging throughout this year.
Read MoreThe music influenced brand has turned it's rocked influenced vibes into a strong following. The garments inspired by the likes of Janis Joplin, Jimi Hendrix, Jim Morrison, David Bowie, and more have set the tone for a brands that have a strong admiration of music that goes beyond the vintage craze that can be found in your local deprtment store in the mall. It's quite evident in the brand's direction and Rice keeps it quite vocal about his work and where it derives on social media. The outspoken approach that this brand has taken has made it easy for them to receive such an organic following and purely in a fashion where it's differentiating themselves in their own lane.
Read MoreBeing the main man behind some of Sauce Walka, Sosamann, and Rizzoo Rizzoo's artwork, he decided to expand his horizons and take a stab in the fashion industry. His transition has seemed very seamless with creating pen and pixel and olde english inspired designs. These garments have been worn by the likes of Khari Bernard, Dice Soho, Drugrxch Peso, Skippa Tha Flippa, and more. Although he's moving in a different direction than other brands based out of the Bayou City, Wavesplus uses their differences as a strong suit to progress on a national scale.
Read MoreAnother brand who's made their way into the spotlight was Texas based brand, Friday USA. Making some of it's largest waves during the time of 2012 to 2014, Friday USA gave light to different thinking millennials in the Southwest region and emphasized on the matter of going beyond of your borders. Doing this allowed the brand to flourish and work with the likes of Philip Post of Dertbag, The Good Company, The Hundreds, and more.
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