The New Age of Jigg // How Splurge Became One Of The Biggest Texas Artists Behind The Nation's Latest Dance Craze

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Written by Greg Harris

When one listens to hip-hop or urban up-tempo music, it’s easy to follow in the dancing motion whether it’s in your room by yourself or attending your local party, both actions seem somewhat synonymous once the rhythm hits the speakers. As the vibe of the song plays an instrumental role into the way people dance, this provides a distinction in what dances are popular in the different areas. From the “Shoot” to the “Backpack Kid” dance, we’ve seen loads of dances translate into the masses of mainstream media and it’s another one that’s currently taking over the soundscape of social media, which is #TheWoah. It’s a free-formed movement that’s motioned in the way as it would in a robotic yet Dallas jigg movement and it ends in the way of someone stopping themselves completely and putting their arms in a holding bike handlebars position to signify the movement.

Although it’s something that’s capturing the attention of others with giving folks something new to groove to, it’s rebirthing the ever famous “Dallas Boogie” movement that swept the nation with artists such as Dorrough, Yung Nation, B-Hamp, Fat Pimp, Big Tuck, The Party Boyz, and many more. This was a spark of music that was getting released in the mid/late 2000’s to the earlier parts of this decade that changed the infrastructure of Texas dance music that ultimately influenced the youth party culture in the Lone Star state. This era may have passed but it’s a similar occurrence that’s happening some of the artists that are coming out of Texas today that’s generating same type of reaction related to #TheWoah phenomenon.

 The influence of the music is extremely influenced by the heavy bass drops and catchy drums and snares that captures the listeners to motion the dance at certain motions and different artists are utilizing the influence in various ways. Much like the famous #Valeeflow that’s spreading on the mainstream soundscape, this modern Jigg influence it’s crossing it’s way across the new demographic of Texas artists that’s making a name for themselves in their respective lanes. Here are some pivotal artists, producers, and creatives who are help keep this dancing spirit alive in their material.

Splurge

As the Texas scene continues to cultivate with new emerging stars, Arlington’s shooting star Splurge is certainly one of the most notorious acts in his own right. From the ascension of pairing with Huncho while they were duo to seeing his rise a solo artist just burst on the national scene has shown what kind of influence that Jigg can bring to the forefront of the nation’s attention.

During the days of Splurge and Huncho, one can noticed the premature elements of what would ultimately make up the “BeatByJeff” culture arise in the coming months. After dropping local hits such as “Big Rank” and “Autozone”, the pair was not only getting the attention of labels but it brought the strong force of Shawn Cotton and the Say Cheese TV brand at the doorsteps of both guys career. Throughout the process, you see Splurge being able to capitalize on the platform and others while releasing fire visuals and singles but the undertone of the bass and drum loops would become the underbelly of the current “Woah” soundtrack that everybody is dancing to.

While some people may notice it or not, Splurge singles were some of the most popular songs that people were dancing to when the revival of the app, “Triller” came back to play. The songs would range from the “Intro Part 2”, “No Deal”, “Free Granny”, and many other miscellaneous loosies that fans enjoyed.

The craze has grown on the local scene and reach the likes of Lil Uzi Vert to groove some of his singles. Being a trailblazer in his own right, it’s easy to say that Splurge not only has the influence to really put Texas in a new position of prominence but also be one of the forefathers of what comes with the emergence of “The Woah”.

Follow Splurge here and here.