RICHARDANDGRACE Pushes The Environmental Envelope with their new conscious R&G Green Drop on Earth Day
Written by Greg Harris
The culture of fashion is one that continues to evolve and shape itself even more with more individuals taking daring steps to go beyond the average boundaries of creating and sporting the threads of tomorrow. One of the brands who has always established themselves in a higher regards, RICHARDANDGRACE has recently pivoted their focus from being a premiere brand that focuses on true design and exclusivity to enlighten the minds of their shoppers with their new cleaner methods of making high quality clothes but also doing in a way where it’s durable for the customer’s wardrobe and pockets.
Stated by RICHARDANDGRACE in their campaign, “RICHARDANDGRACE Green is powered to lessen our carbon footprint in creating new ideas utilizing recycled garments”. Acknowledging the power in reusing premium denim and doing it in a effective only adds more positive fuel to the growing machine of RICHARDANDGRACE. Furthering the explanation on the messaging of the drop, they’ve included an insightful video on the subject matter and connection with Earth Day.