Successfully Playing The Long Game: How Cinematic Music Group is establishing an empire with differentiation (Copy)
Written by Greg Harris
When it comes to the label structure in today’s time, its a lot of examples to choose from given the structure of how today’s music industry is. Whether it’s with a major label or someone who’s uploading music from the bedroom of their home, its a lot of ways for artists, management, and labels to bend the rules of the game and alter it in their favor with the right taste and mission to achieve the goals they want to in the space of music.
Seeing that the playing field is pretty open, you have folks who are veterans in the game who have used their experience to their advantage to conquer the new landscape of the industry. For those who were scouring the internet during the blog era, Cinematic Music Group is a familiar name and they still have their foot on the game’s neck with their forward thinking methods, ability to adjust, and also being able to embrace different facets of entertainment and lifestyle business.
Evolving from the days of ushering the careers of Big K.R.I.T., Smoke DZA, Joey Bada$$ & Pro Era, Jonny Shipes and Co. have improved the structure of the Cinematic business model by layering it in the fragments of their label, management, publishing, and distribution. The expansion has stretched out the demographics of their business to a point where it makes it extremely flexible for different acts to make Cinematic their homestead.
Although has been known for its efforts in the space of rap, they’ve spread their wings in different directions of the genre but also made it comfortable for other genres to put on for Cinematic as well. In terms of the new era of their urban roster you have the likes of Louisiana sharp talents JayDaYoungan and BBG Baby Joe, Billboard Brooklyn star Flipp Dinero, Florida emerging star Yugeen Ace, DMV hero XanMan, Dyckman savior Slayter, the ladies favorite Luh Kel, the slick witted Abby Jasmine and the list continues. In terms of legacy acts, they acquired the talents of Grammy nominated acts T-Pain and Cam’ron to expansive team but also have gotten creative with their talent with adding Hot 97’s DJ Drewski, New York tastemaker Vashtie and Chicago film icon AZAE Productions.
Implementing this method of thinking along with the addition of adding differentiated acts such as Public Access T.V., Cat Clyde, and Napoleon Gold, Cinematic is moving towards the right direction with broadcasting their view on the music industry in a better light. Apart from their musical efforts, they’ve still kept things spicy in regards to content with having Angela Yee’s Lip Service, Sparkin Convos, Brain Teasers, Follow My Recipe, and more.
Much like their humble beginnings, Cinematic gave light to what a multi-faceted company can do in the space of music and beyond. Cinematic continues to push the bar in a modern direction and clears the path for new stars of different industries. As they continue to make way for you next star, pay attention to what the team has going on because you might like it.