The music influenced brand has turned it's rocked influenced vibes into a strong following. The garments inspired by the likes of Janis Joplin, Jimi Hendrix, Jim Morrison, David Bowie, and more have set the tone for a brands that have a strong admiration of music that goes beyond the vintage craze that can be found in your local deprtment store in the mall. It's quite evident in the brand's direction and Rice keeps it quite vocal about his work and where it derives on social media. The outspoken approach that this brand has taken has made it easy for them to receive such an organic following and purely in a fashion where it's differentiating themselves in their own lane.