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In recent memory, they have gotten the likes of S3nsei Molly & Lil Brook, Danileigh, YK Osiris, 10K Cash, and many more. Def Jam recently had a chance to bring forth some of this new artists to perform in a legendary live venue, SOBs.
Seeing that New York City urban music has taken prominence once again in the spotlight with setting record album sales and winning great titles, it’s a new generation of artists under that fold that’s molding their own wave in the process. On the frontline stands some of the toughest lyricists in the “City That Never Sleeps”, one of them being Brooklyn’s own Radamiz.
If you’ve been following the indie circuit of Houston music, it’s been a lot of talent to offer in recent memory. The young emerging scene that’s coming out as of right now is filled with loads of artists, producers, and creatives who are looking to make their imprint known on a bigger level and it’s micro-fan bases that’s coming out of that with them consistently dropping music. One of them who’s been catching Modern Life’s attention as of late is Southwest melodic yet turnt artist, YGR.
Coming from the depths of New Jersey by the way of Delaware, Quadie Diesel is easily one of the most intriguing artists that is emerging from the area. Making a name for himself with a consistent string of visuals and singles, he emerges back on the scene with his well-awaited project, “Illumiquadie”.
If you’ve been following Modern Life for quite some time, you’re certainly familiar with the efforts of BBY KODIE. The Stomp Down artist has been putting out work at a consistent rate and it looks like he’s not slowing down any time soon. In efforts to show his creativity at a high level, he flips the legendary Kelis song, “Milkshake” and gives it a new meaning in every sense.
The new infrastructure of the NYC music scene is very versatile but amongst the diversity, Chelsea rapper YL sticks to his guns by implementing a vintage flow over nostalgic type beats that makes listeners reminiscent on the past while still being excited for his bright future. YL has been on an absolute tear with dropping 4 very complete projects over a 3 year period. Where they have may have different themes and concepts, YL certainly grabs the essence of the city in each body of work and resonates it in such a way that it can’t be duplicated.
Coming from the Houston music scene, DONTASKGEN has put himself in a class of his own. Just following the steps after releasing his critically acclaimed project, “DONTASKFORLOVE”, he aims to grab more folks attention with new concepts and creatives ways of marketing his material. While some may be in anticipation for other records to be released visually, GEN delivers a very powerful visual for his single, “Dirty Game” featuring Adonis The Greek.
If you’ve been following the Houston music scene, the name King Hendrick$ comes with prestige and one hell of a foundation. While the emerging North Houston artist was away for some time, King resurfaces with a solid body of work and a string of singles that’s only going to position in his rightfully deserved throne. The new installment is called “VVS Vocals”, and it’s clearly reflective on his new flawless flows that embody the mindset that goes behind this project.
The culture of fashion is one that continues to evolve and shape itself even more with more individuals taking daring steps to go beyond the average boundaries of creating and sporting the threads of tomorrow. One of the brands who has always established themselves in a higher regards, RICHARDANDGRACE has recently pivoted their focus from being a premiere brand that focuses on true design and exclusivity to enlighten the minds of their shoppers with their new cleaner methods of making high quality clothes but also doing in a way where it’s durable for the customer’s wardrobe and pockets.
The growing bubble that comes with the new era of the city paints a modern version of it that doesn’t necessarily connect with the authenticity of the place that it once was. As some of the memorable moments that the boroughs have start to fade away, Bronx homestead House of Flava looks to connect with locals with their comfort food and undeniable presence of paying homage to the past.
If you’ve been living in New York City for the past couple of years, you’ve heard or either attended something regarding Kinfolk. In the heart of what’s happening in Brooklyn, Kinfolk has been a cultural waving flag for being inclusive to what’s popping in the city. From the scope of nightlife, resale, and cultural influence, Kinfolk has covered many boundaries in one and they recently had the good people of Adidas and I-D magnify their story to a new degree.
The Sunshine State has a lot of things to offer and one of the most resonating things that has been shaping their culture is the indie driven style and fashion scene that’s been emerging. One of the strongholds in the area is Filthy, a streetwear brand that delivers witty ideas via graphic design and aesthetic.
One of the brands that’s making headlines and capturing much attention is the soccer inspired brand, GhostTown Saints FC. Flipping the popular identity of your favorite soccer squads, GhostTown uses it’s sleek, simplistic dark image as a propeller to offer custom designs for customers to enjoy.