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In recent memory, they have gotten the likes of S3nsei Molly & Lil Brook, Danileigh, YK Osiris, 10K Cash, and many more. Def Jam recently had a chance to bring forth some of this new artists to perform in a legendary live venue, SOBs.
Seeing that New York City urban music has taken prominence once again in the spotlight with setting record album sales and winning great titles, it’s a new generation of artists under that fold that’s molding their own wave in the process. On the frontline stands some of the toughest lyricists in the “City That Never Sleeps”, one of them being Brooklyn’s own Radamiz.
Since the instant growth that came with their first hit, “Flow” in the earlier parts of 2019, its given them leverage and a lot to work with in regards of their solo and dual efforts. As they both progressed with what they have done, it was only right to bring it back home with doing the visual for the anticipated “Flow 3”.
He continues to climb up the ranks with his unique sound and he continues to extend it with his new collaborative effort on the single, “Dark Knight”. The new Paris Aden produced exclusive brings forth the signature sound of DENNIS and Beaumont rising star, TTBBY, who’s been making waves in the 409 for quite some time.
The modern tale of Houston and its music scene is something that has shown much progression over the past few years with more people experimenting with different sounds rather than staying in their comfort zone. Given the fact that Houston has some signature attributes about itself, it's undeniable that some seeds from the city take some inspiration and implement in their material. You can clearly see that with Houston's own Rocky Banks.
Booming in the DMV area, Maryland rapper Black Zheep DZ has made it apparent that he's one of the area's most talented with his sure fire consistency and ability to put out quality records. In the process of doing that again with his new material, he puts forth a more serious piece of content with his release of his visual, "Flesh Of My Flesh".
Coming from Albany by the way of New York City, JORDEN is a new transplant in the NYC sound and looks to make his first impression.
If you've been keep a pulse what's been happening in the Brooklyn scene as of late, the Krimelife Boys is a name that folks are familiar with. In the midst of establishing stars with Krimelife Ca$$ and ABG Neal, the newest one to come up out of the bunch is Al Benji.
If you can scan the scope of the Houston scene, it’s a lot of brands who look to mimic one another or try to do things that may exist in other markets. It’s only a handful who look to change the landscape with originality and delivering different goods to the forefront for folks to enjoy. In the midst of looking for brands to fill that space, Palacose has chosen to follow its own lane to create a new route for Houstonians to develop DIY fashion lines.
Coming from the depths of Maryland and making waves in the region for quite some time, Traphaus resonates its continued residency in the state and shows growth with that. Moving on up with their ideals and approach to delivering material, they get more creative with their “Grocery Bag” inspired tees and their Goodwill flip tote bags. The new essential pack from the emerging clothing brand is a release in conjunction Pipe Dreamz, another creative company who’s garnered a nice following in the area as well.
The culture of fashion is one that continues to evolve and shape itself even more with more individuals taking daring steps to go beyond the average boundaries of creating and sporting the threads of tomorrow. One of the brands who has always established themselves in a higher regards, RICHARDANDGRACE has recently pivoted their focus from being a premiere brand that focuses on true design and exclusivity to enlighten the minds of their shoppers with their new cleaner methods of making high quality clothes but also doing in a way where it’s durable for the customer’s wardrobe and pockets.
The growing bubble that comes with the new era of the city paints a modern version of it that doesn’t necessarily connect with the authenticity of the place that it once was. As some of the memorable moments that the boroughs have start to fade away, Bronx homestead House of Flava looks to connect with locals with their comfort food and undeniable presence of paying homage to the past.
If you’ve been living in New York City for the past couple of years, you’ve heard or either attended something regarding Kinfolk. In the heart of what’s happening in Brooklyn, Kinfolk has been a cultural waving flag for being inclusive to what’s popping in the city. From the scope of nightlife, resale, and cultural influence, Kinfolk has covered many boundaries in one and they recently had the good people of Adidas and I-D magnify their story to a new degree.